Dimitris Tsapis

Opportunists vs Fans - Growing crypto communities

When looking at newer crypto projects, marketing is mainly targeting opportunists  -  people who, above all, want free stuff and quick money. This no longer works when building engaging communities, as opportunists are users who only contribute if there's some form of instant gratification (e.g. a giveaway, or airdrop). This talk defines the ideal community member, a.k.a. true fans, how to attract them, and how to have them contribute to your project. This talk is especially important for DAO founders (as they want to turn financial capital into production capital), but also great for founders/CEOs/marketing managers of web3 projects.

I checked the videos of your previous events and really liked the scale of the event and the topics of discussion. As a marketer for crypto projects since 2017, I have noticed the mistakes that most often happen when trying to build communities. Since Web3 is user-centric this becomes an important challenge for the survival of projects. Therefore I believe a talk about it would be valuable. If accepted for the talk, I'd like to come with a +1 with experience in community management. For my bio, feel free to check my CV: https://docs.google.com/document/d/1ab9ehJfyH3oiKNkxmST2dcjqzJ3z0F9FhI1PS9Av9OA/edit?usp=sharing

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Co-founder and CMO at DFO.capital

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Co-founder and CMO at DFO.capital

Dimitris Tsapis

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